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  1. Las Positas College
  2. Catalog 2024 - 2025
  3. Marketing
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Our Mission

Las Positas College is an inclusive, learning-centered, equity-focused environment that offers educational opportunities and support for completion of students' transfer, degree, and career-technical goals while promoting lifelong learning.

Marketing Associate of Arts (AA)

About the Program

The Marketing Associate of Arts Degree provides students with entry-level career paths in marketing management, e-commerce, advertising and promotions, public relations, social media coordinator, sales, retail, and customer service. Marketing is a vital function of any business’ operation. It explores customer perceptions and journeys as primary sources of profit. It also utilizes various data to make smart and insightful business decisions.Students will complete course work that emphasizes customer segmentation, marketing plans, management, marketing research, consumer behavior, customer service, sales, social media marketing, and marketing communication.

Career Opportunities

Entry-level career opportunities in marketing management, e-commerce, advertising and promotions, public relations, social media coordinator, sales, retail, marketing consultant, and customer service. Students can use their associates' degree in marketing as a stepping stone to further education or, if students feel adequately prepared, can jump straight into a marketing career.

Program Outcomes

  • Upon completion of the AA in Marketing, students are able to compare and contrast the processes used to determine the (1) demand for products and services to be offered by a firm and the (2) identification of appropriate target markets.
  • Upon completion of the AA in Marketing, students are able to construct a detailed marketing plan, which includes all aspects of the marketing mix.
  • Upon completion of the AA in Marketing, students are able to demonstrate knowledge of business operations, the business organization, business environments, and business procedures.
  • Upon completion of the AA in Marketing, students are able to detail available pricing strategies and prepare comparisons of strategies to achieve a firm’s market objectives.

Learning and Career Pathway Maps

View Program Pathway Map  

Required Core: (19 Units)

Course Number Course Title Units
BUSN 18 Business Law 4
BUSN 40 Introduction to Business 3
BUSN 55 Business Mathematics 3
MKTG 50 Introduction to Marketing 3
MKTG 56 Marketing Strategies 3
MKTG 61 Professional Selling 3

List A: Select One (3-4 Units)

Course Number Course Title Units
BUSN 1A Financial Accounting 4
BUSN 51 Accounting for Small Businesses 3

List B: Select One (3 Units)

Course Number Course Title Units
BUSN 48 Human Relations in Organizations 3
BUSN 52 Business Communications 3
CMST 1 Fundamentals of Public Speaking 3

List C: Select One (3 Units)

Course Number Course Title Units
ECON 1 Principles of Microeconomics 3
ECON 2 Principles of Macroeconomics 3
ECON 10 General Economics 3

List D: Select One (3 Units)

Course Number Course Title Units
BUSN 45 Entrepreneurship 3
BUSN 58 Small Business Management 3
BUSN 86 Management Strategies & Dilemmas 3
BUSN 87 Organizational Management and Leadership 3

List E: Select from Below (3 Units)

Course Number Course Title Units
BUSN 56 Introduction to Management 3
WRKX 94 Occupational Work Experience/Internship 1 - 3
WRKX 95 General Work Experience 1 - 3

Total Units for the Major: 34 -35

 

The Associate Degree is conferred upon those students who complete the required 60 or more semester units of the degree pattern with a grade-point average of 2.0 or better, of which 12 units must be earned at Las Positas College. In addition, students must complete a General Education pattern in order to earn a degree: see the Las Positas College General Education Pattern for Associate of Arts (AA) Degree, California State University General Education-Breadth, or the Intersegmental General Education Transfer Curriculum (for CSU) patterns for listing of areas and courses. Double counting courses in GE and the major is permissible. The number of units that may be double counted will depend on the entry point to the degree program, the optional course(s) taken, and the GE pattern selected. Elective units are degree applicable. Consult with an adviser or a counselor to plan the courses necessary to achieve your academic goal.