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Our Mission

Las Positas College is an inclusive, learning-centered, equity-focused environment that offers educational opportunities and support for completion of students' transfer, degree, and career-technical goals while promoting lifelong learning.

Marketing Certificate of Achievement (CA)

About the Program

The Certificate in Marketing Management is designed for an entry-level understanding of marketing and business management. Students will complete course work that emphasizes customer segmentation, marketing plans, management marketing research, consumer behavior, customer service, sales, social media marketing, and marketing communication.

Career Opportunities

Entry-level career opportunities in marketing management, e-commerce, advertising and promotions, public relations, social media coordinator, sales, retail, marketing consultant, and customer service. Students can use their certificate in marketing as a stepping stone to further education or, if students feel adequately prepared, can jump straight into a marketing career.

Program Outcomes

Upon completion of the Certificate of Achievement in Marketing, students are able to construct a marketing plan using all the elements of the marketing mix and defining a target market.
Upon completion of the Certificate of Achievement in Marketing, students are able to describe the role of marketing in building and managing customer relationships.
Upon completion of the Certificate of Achievement in Marketing, students are able to demonstrate an understanding of how marketing fits with the other business disciplines within an organization.

Required Core: (12 Units)

Course Number	Course Title	Units
BUSN 40	Introduction to Business	3
MKTG 50	Introduction to Marketing	3
MKTG 56	Marketing Strategies	3
MKTG 61	Professional Selling	3

List A: Select One (3 Units)

Course Number	Course Title	Units
BUSN 45	Entrepreneurship	3
BUSN 56	Introduction to Management	3
BUSN 58	Small Business Management	3
BUSN 86	Management Strategies & Dilemmas	3
BUSN 87	Organizational Management and Leadership	3

List B: Select from Below (3 Units)

Course Number	Course Title	Units
WRKX 94	Occupational Work Experience/Internship	1 - 3
WRKX 95	General Work Experience	1 - 3
BUSN 52	Business Communications	3
CMST 1	Fundamentals of Public Speaking	3